3 Ways Bloggers Can Take Advantage of Text Marketing

3 Ways Bloggers Can Take Advantage of Text Marketing

text marketing for bloggers

Bloggers looking for a way to diversify their marketing strategy might want to consider how text message marketing can help. This strategy could help you increase the traffic to your blog page,  boost engagement and hopefully building some profits in the process.

Don’t rely on just one or two platforms to get the message out about your blog and build a connection with your audience — you need to diversify. If Instagram, LinkedIn, Facebook or Twitter went down for a day or a week, how would people hear about your blog? Building up a text list so you can contact subscribers directly is a way to take control over how you communicate with your audience. Don’t merely leave this in the hands of social media platforms.

How can you integrate mass texting into the marketing strategy for your blog? Here are a few ideas.

How bloggers can use text message marketing

Build your audience with these text marketing ideas.

1. Send alerts for new blogs posts

Have you ever thought about sending a link to your new blog posts within a text to your subscribers? Interactive MMS messages that include photos or GIFS generate conversions 70 percent of the time. You don’t have to get too fancy to ace this method. If you want to go the interactive route, simply create a fresh graphic to help get the message out about your newest blog post, and send that along with a link— chances are you’ve already created this image for other platforms. You could also keep it simple and just rely on the text plus a link to do the job.

2. Launch a text-to-win contest

You can help grow your list of subscribers and thereby expand your reach by running a text-to-win contest that helps delight current subscribers and attract new ones. Remember, your goal is to grow your alternative marketing channels so you’re not relying simply on social media to gain more readers. Choose a strong prize that relates to your brand, then, set up a simple contest that allows people to enter by texting. It’s easy to do and can help develop your brand while increasing your subscribers at the same time.

3. Communicate more personally with your readers

You don’t have to use text message marketing only as a means to advertise your blog, you can use it as a way to communicate with readers that feels authentic and personal. You can really get creative with this and find ways to appeal to your readers that are true to who you are. Do you send them motivational quotes? Wish them good morning each day? Help them get in the right mindset to start the day? Whatever makes most sense for you to do, here’s a chance to develop that element of your interactions with readers. It’s genuine, real and immediate.

Getting a text messaging strategy started

Not sure where to start when it comes to a text message strategy for your blog? Here are steps you can take to get headed in the right direction.

1. Find a text marketing service

You will need a text marketing service to start your campaign. Here’s what to look for:

  • A company that’s upfront about how they’re legally complaint. Text message marketing is heavily regulated and you need a platform that’s going to steer you in the right direction.
  • A service that offers outstanding customer support. You’re busy writing and creating a blog, you don’t need to spend hours trying to figure out a text marketing platform. Go with a service that is there to help you when you need it.
  • Many features that will be able to help you as you grow. You might not think you have a large text marketing list right now, but plan for this to be successful. You’ll need to find a platform that has features that can help you now and ones that will be advantageous when you get bigger. Finding a service that can help you at all levels of growth is key.

2. Create an opt-in from your blog

Once you’ve decided on the right platform for you, it’s time to start letting your readers know about your new texting initiative. Getting them to subscribe to your text list can be as simple as creating a form on your website that gathers their name, phone number and consent that they’ve opt-ed in to receiving text messages from you.

3. Send your first text

Next, it’s time to actually start texting. Don’t get too nervous about how this will go, sometimes you have to learn by trial and error to see what your audience responds best to. That’s why it’s important to review data about how many people are clicking through to your links. Here are a few additional strategies to remember:

  • Don’t get too spammy! You’ll be able to better determine your audience’s threshold for texts the more you text this strategy, but it’s important to pay attention to how many texts are too many for your readers. Do they only respond to five texts a month? Do they want texts every day?
  • Personalize your texts. You can use merge tags to automatically personalize your texts to include the reader’s name or other relevant information about them. This can help you create a stronger connection with each reader.
  • Add value with each text. Make sure that when you’re contact people they have a strong reason to read your texts. Ideally, they should be excited enough about your blog posts that having the link delivered to the palm of their hand is valuable. But also consider ways that you can provide your text subscribers with exclusive content, offers and prizes that enhance the value of subscribing to your text list.

Measure your results

Once you get started with text message marketing for your blog, make sure you measure your results so you know how many readers are reaching your blog from this channel. That way you can start experimenting with how to improve. With patience and creativity you should be able to see your text list turn into a valuable tool for promoting your blog.

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