The most important thing in your campaign efforts is building your list of contacts. Text marketing is 100% permission based marketing. This means your customers add themselves and want to hear what you have to say, which makes your text marketing efforts effective and one of the most powerful tools in your arsenal. Imagine 1000 or more people on your list that are eagerly waiting for a text deal – that could be a game changer.
Remember: Your success depends on how proactive you are while building your list. There are many ways you can build your list, so don’t choose just one outlet to focus on. Let’s break down the 3 big strategies from the highest priority.
1. The Incentive
The incentive is by far the best hook you have at your disposal. This can be anything from a single item free or discount for joining the list. This is typically what is shown on the flyers or in the auto-reply to entice people to opt in. Without it you are missing out on many more potential customers to join your list.
2. Treat Your Marketing/Advertising Outlets as a Funnel.
Many forms of marketing are dead and useless to businesses but some still work great. Treat these forms of advertising, as well as the more modern forms (Facebook, Twitter and so on) as a funnel leading to your text list. Texting is the number one form of communication so spare the time spent elsewhere and direct them to your texting efforts. Get creative with it!
3. Make sure everyone knows about your text list.
Make sure all your employees know what it is and how it works, and that it is a requirement to ask every customer to join the list. Without their support you’ll lose tons of opportunities to build your list. Building your list is the number one goal in your SMS marketing efforts and chances are your employees come in contact with more new and existing customers than you do. Take advantage of that fact.