Customer Lists

Firstly auto service centers are using this service to develop customer lists and organizing them in a proper manner. Previously this aspect of  auto service centers was very mismanaged which is why these centers often ended up losing customers. Now with the use of text message marketing service centers can list down all their customers accordingly and stay in touch with them all the time.

Reminders

Given the busy lifestyle that most people have these days it is almost impossible to keep track of the condition of the car. You might not remember when to send the car for servicing or have the oil levels topped up. Text message marketing can be used to send out reminders to customers encouraging them to visit again and have their vehicles checked.

Special Discounts

You can also use text message marketing to make announcements about new deals and offers. Previously these messages may have gone unheard but now your message will be directly delivered to the cell phone of the customer. The readability rates of SMS are so high that you can be sure to receive positive feedback from your esteemed customers. Mobile marketing is the ideal solution for the long run.

Referral Program

You can also start a referral program using text message marketing. This program will offer benefits o existing customers for recommending your auto garage to others. This way you can increase your customer base and increase revenues as a result.

Conclusion

These aren’t the only ways text message marketing is being used. There are other ways as well such as  mobile coupons and discount codes. Basically the marketing campaign depends on your creativity and how successful you are in implementing this strategy. If you haven’t as yet started using mobile marketing you should do so today and avail all these amazing benefits instantly.

Alerts and Announcements

Text message marketing can be used by bicycle shop owners to spread messages to their customers. Interacting regularly with customers is essential for the success of any business and this is one tool that allows you to do just that. You can send out text alerts informing people about the availability of new bicycle models and their prices. Furthermore you can also use text to make important announcements such as a clearance sale or a special weekend deal.

Events and Information

As a marketer it is your job to keep your customers interested in your products and services. You need to provide your customers updated information about upcoming events and products. You can use the texting message marketing to inform customers about cycling tours and competitions. If a customer hasn’t visited your store for a long period then you could send out a reminder encouraging them to visit.

Incentives and Deals

Text message marketing is primarily used to attract customers and encourage them to spend their money. Mobile coupons, lucky draws and trivia questions are among the most commonly used strategies to reach out to customers. You can send out messages regularly offering discounts to customers. Remember that the market is very competitive so you will need to be creative with your marketing or else you could be left behind by your rivals.

Integration Tool

Text message marketing is a great integration tool for bicycle shops. It helps them create links with their customers on multiple networks. The text messaging service could be used to create a positive relationship with the customers. You can integrate social networking with your text message marketing to engage customers and get a better response. The more creative you are in your use of this service the better chances of success you have.

In this video by Pepsi, they show off an AWESOME new way that they can pass out samples to current and potential customers while gaining more Facebook likes AND profiling exactly who has tried and (hopefully) enjoyed one of their products. An excellent social marketing idea that will make you smile. The Pepsi Like Machine is a must watch!

Minimal Response Rate

Text marketing lists that are purchased rather than developed have minimal effect on the customers. These lists do not target the concerns of the customers and are much generalized. If you want to grasp the attention of the consumers’ then you must develop a more comprehensive plan. Relationship building is essential for the success of mobile marketing. When you buy a list you lose the customer’s interest. This is why the response rate is very low as compared to other marketing techniques.

Damage the Brand’s Reputation

It takes years of hard work to build a good brand image and reputation which is why it is vital that you preserve it too. By purchasing text marketing lists you hinder your brand’s progress rather than improving it. At times excessive messaging can flood the customer’s inbox which will only lead to a negative response. The customer may eventually unsubscribe from the text marketing plan if you fail to control the timing of your messages.

Cutting Corners

According to some marketing analysts this strategy of buying text marketing lists is seen as an attempt to cut corners to achieve success fast. Remember that it takes a considerable amount of time to build a customer base which is why you mustn’t implement such a strategy. Those businesses that are using text marketing in the right manner are getting the results that they want. This is an example that proves that buying text marketing lists is not the right choice.

Legal Consequences

This one is short and sweet. Purchase a text marketing list and piss someone off… The legal penalties for unsolicited text marketing messages are up to $500 per text. It’s just not worth it. Check out this post about how Papa John’s pizza chain was hit with legal penalties for spamming a purchased list.

Conclusion

Purchasing text marketing lists may seem like the easy way round but it won’t bring you any success. If you want to a successful text marketer then consider building customer relationships in the right manner using a slow but effective strategy.

Customer Database

All those who visit your amusement park regularly can be added to the customer database. These people are the members so you need to take special care of them. You can send out weekly or monthly reminders to these people telling them to visit more often. By positively reinforcing this idea you will be able to increase the number of visitors.

Referrals

The referral system is probably the oldest marketing trick one can think of. You can modernize this old trick through SMS marketing. Just send out messages to existing customers encouraging them to bring more people in. You can offer rewards and benefits in return for their effort.

Exciting Children Packages

The majority of visitors at your amusement park are likely to be children. So you need to devise a strategy that targets this prime segment of the market. Be more customer-oriented, offer daily and weekly deals at discounted prices. Make your amusement park the perfect weekend getaway spot by introducing enticing deals that appeal to the interests of the customers. You can also target your SMS marketing towards the children’s parents, the ones who have the $$$.

Competitions

There are so many things that you can do with SMS marketing, the possibilities are almost endless. It is the most direct and efficient connection to the customer. A good idea for amusement parks would be to use this service to get people more involved. You can start a trivia competition or contest of some sort. Encourage the customers to send in their replies and offer a reward to the winner. It could be a free day at the park for two.

Conclusion

Amusement parks can almost double their earnings with the use of mobile marketing. It is one of the most efficient and modern mediums that you can use. Despite the growth of social media, text marketing continues to hold its own in the industry. Most commonly mid and small sized businesses use this tool because it is cheap and a great long term investment. So if you are thinking of which medium to use to market your park then definitely consider SMS marketing.

Mobile Club

You can create a mobile club using SMS marketing and add customers to it. This will give you easy access, so later on whenever you have to make an announcement you can just send out a single text to multiple people at the same time.

Coupons

Sports fans love spending time at sports bars and you can give them more reason to visit regularly. Send out SMS marketing messages offering special discount coupons to customers. For example: get free drinks on Wednesday after 10.

Virtual Chat Room

This may sound unbelievable but if you are willing then you can achieve it. You can use SMS marketing to create a virtual chat room in your bar. Put up some screens that show live updated texts and ask the customers to send in their messages. Fans could trash talk each other or maybe send out a message to a special someone. This would increase interaction and engage the customers. This is one strategy that you definitely must use.

Promote Games

As a sports bar owner it is your duty to keep your customers updated about the latest happenings in the world of sports. You should regularly send SMS marketing reminders about schedules and timings of the match. Make sure that your bar is filled to the brim every night.

Text Polling

There are so many games being played every day that you really can’t decide which one to show in your bar. So let the customers decide for themselves, start a SMS marketing poll session and list down all the games being played on that particular day. Ask the customers to send in their replies then draw the results and send them back to reveal the selected game. This will make it a lot more convenient for the customers.

Each of these marketing streams carry an extremely significant amount of weight within their respected area and we felt it was necessary to highlight some core stats of each. Although here at SlickText, we are focused primarily on SMS marketing, we know that any business who’s serious about a solid marketing strategy must build a foundation upon several different streams. This new inforgraphic sports some impressive stats that will help you to understand exactly why social, content, and mobile / SMS marketing is so important. We hope you enjoy. Please share your comments below!

Inform the Audience

The audience firstly needs to be made aware about the location of the concert venue. Use the texting service to share key information which may be necessary for the music lovers. You may even mention any specific artists who have previously performed at the venue. Mention the capacity and other elements as well.

Exclusive Offers

Try to offer something to the customer that he finds hard to turn down. You can send SMS marketing messages offering exclusive deals. These deals may include special discounts on bulk buying or a discount for those who make the first 100 purchases.

Backstage Passes

You can be as innovative as you want when it comes to SMS marketing. Backstage access is something that every fan dreams of. You can provide them this experience using this service. Start a contest or competition with the winner being awarded the passes. This will engage the customers and also increase your revenue.

Venue Theme

You can start a polling session through SMS marketing. Empower the audience by giving them the decision making ability. You could start a campaign to select the theme of the concert venue. By making the customers feel important you are giving them value, it is something that will be appreciated and should result in positive customer response.

Promo Codes

You can ask customers to forward the messages so that you get more audience at the concert. Use promo codes so that you know who has sent the most, reward these people with discounts and other benefits. The referral system is a great way to increase audience at a concert venue.

Conclusion

SMS marketing is the ideal solution for concert venues. It allows business managers to get larger crowds in at a very cheap cost. If you are thinking of which medium to use to market your venue then you should definitely be considering SMS marketing. It is one medium that won’t let you down and is a great investment for any business out there today.

Family Activities

Summer is a time for family gatherings and events. As a marketer you must take advantage of this and build your SMS marketing strategy around this. Your campaign should target both the youngsters and the adults so that you maximize your profits.

Consider the Season

Use the weather to your advantage. Let’s say if you are running a restaurant then try offering inexpensive desserts or discounts on beverages. People are likely to make more purchases of such items given the heat and weather conditions. Plan those SMS marketing campaigns accordingly!

Sports

Sports and gaming activities are very popular in summer. As a marketer you must look to create some sort of association between your business and a major sporting event. If you are a bar owner then maybe show a game at the bar to bring in more customers.

Weekend Deals

During summer vacations people are likely to go out every weekend and as a business owner you would want them to make some purchases from your outlet. Use SMS marketing to spread the word about weekend deals and packages so that you increase sales.

Discounted Daily Deals

You can even offer discounted daily deals on certain products that you feel are just sitting on the shelves. It is an excellent strategy to clear out old stock and improve sales.

Prizes

Use SMS marketing to start a contest and then offer a prize at the end as a reward. You could offer anything that you feel is suitable. Remember it’s all about valuing customers and winning their trust.

Special Days

Make use of every single national holiday to market your products more efficiently. SMS marketing can be used to integrate a special day with your brand. If you are selling donuts, then offer discounted deals on mother’s day etc.

External Benefits

Take advantage of the social scene to bring in more customers. You could offer tickets to a concert that is about to happen on the purchase of your product or service.

Target Kids

Since all the children are on vacation you have a completely new market segment open to you. Use SMS marketing to target children, try to indulge them through creative campaigns.

Strategize

You must take all these elements into account and build a strong marketing strategy that gets you maximum number of customers so that in the long term you reap higher profits.

Spread the News

SMS marketing can be used to spread information and news to club members. People want to know about the latest happenings and this is the perfect tool for the job. This way you can improve interaction with members and develop strong relationships with them.

Special Events

Previously you might have had to put out posters and flyers to inform people about any upcoming events. But now you no longer have to go through this arduous process. You can just send a text message to multiple members at the same time. It is much faster and convenient.

Audience Segmentation

If a YMCA wants to divide its target audience into groups then they can use SMS marketing to do so. You could offer different packages for each age group and divide up the activities as well. Your members will appreciate the effort you are putting in to improve the standard of the association.

Contests

You can use SMS marketing to plan different types of contests and competitions amongst the members. You could play trivia games and give out prizes to the winners. The idea is to get the people involved so that they visit the club regularly and thus increase revenue.

Real Time Updates

Previously real time exchange of information wasn’t possible. This meant that often members of the club missed out on important events. However now with the advancements in technology we can share information in real time. Let’s say the club is being renovated or closed for a day then you could use this service to instantly inform the members. People will know beforehand and thus make their plans accordingly. In the long run, SMS marketing will be very beneficial to the YMCA.

Conclusion

YMCA’s can use SMS marketing in a lot of different ways depending on their creativity. This tool can help add value to your club and thus increase long term revenue. This is one marketing tool that you can’t do without.