How Text Message Marketing Increases Customer Engagement

Feb 21, 2014 by SlickText.com

Text Marketing Customer Engagement

Part of a business success comes from interacting with their customers. Those who are doing business with you want to feel connected, like they are spending their dollars with a company who understands them and their needs while giving them surprises above and beyond their desires. With text message marketing this is easily attainable, and businesses small and large will find  customer engagement increases to bring a plethora of goodness along with it.

How does text message marketing increase customer engagement? There are many ways. Most companies find it worth their while to expunge on all of the customer engagement methods to make the most out of their campaigns.

 

Hold a Contest

Your company can benefit by holding a text message contest as everyone loves a shot at winning a great prize. Consider offering a 1st, 2nd and 3rd place prize to raise the excitement and the odds of winning. Make it a good prize so you will attract more people to that entry form.

 

Offer a Text/Web-Based Loyalty Program

Loyalty programs are very beneficial and very desirable. With such a program your customer can enter point, codes, etc. to earn special gifts of your choosing, but there’s more. You can also offer coupons, samples, contests and more to the program for greater response. Loyalty programs make a customer feel like their time is being well-spent patronizing your brand, and being able to attain this positive outlook is a must when it is success that you are after.

 

Coupons

Clipping coupons is really nothing more of a hassle. Oftentimes they’re lost before they can be redeemed, and customers really don’t want to be bothered with it. However, mobile based coupons and offers are right there on their phones, and nothing more than a touch of a button can help them take advantage of the coupon offer. It works, they like it, they come and patronize your business. I see no downsides to this.

 

Surveys & Polls

Yet again another powerful way to engage and interact with customers while making them feel as if they are a part of the group. When you offer a survey or poll via text customers can tell you what they relay want you to know in just a couple of seconds of time and you can begin providing more desired services to those on your lists.

 

Samples & Freebies

There’s no better way to attract a big response than by offering a sample or a freebie for them. This is a very useful tactic when your text message marketing is new and you need to build lists. Customers want to get these goodies and will quickly give their email and a friends’ too for the item.

 

Real-time Data

Whether it is confirmation of an order being shipped, announcement of a 12-hour special sale or something else, customers will involve themselves in your urgent offers. Use text message marketing to make all of your followers aware of what is going on with your company.

 

Two-Way Communication

Text message marketing enables quick and easy two way messaging so customers can tell you what’s on their mind, respond to RSVPs and more.

As you can see there are numerous ways in which text message marketing benefits customer engagement, serving the needs of businesses small and large alike. The good news is that this is just the start of the many ways that text marketing is beneficial to a company. It is in your best interest to get to know more about text message marketing and its plethora of benefits you will not want to miss out on.

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