How Auto Dealers Are Using Text Marketing For Lead Generation

Jan 29, 2014 by SlickText.com

Text marketing for car dealerships

Auto dealers are one of many different companies that can put text marketing to good use for their business. Text marketing, or reaching a customer via their mobile device, has saw an incredible increase in users over the past three to four years, and for good reason. It is the preferred communication of customers and far easier for the company. Since only those who want to hear from you will opt-in, you can also eliminate a lot of wasted contact with text marketing.

How to use text marketing

Auto dealers who use text marketing will find there are several ways in which they can use the service to benefit their company. Among those is for lead generation. If you do not already know, lead generation is compiling names and numbers of those who have shown in interest in buying a car from your dealership or someone in the same area. With lead generation you can convince those hesitant to make a purchase to go ahead and seal the deal while attracting numerous other newbies into the scene.

Lead Generation: Making a great List

Lead generation is important in compiling a list of people to market to via text marketing. Auto dealers have numerous options for gaining those names and numbers and using text marketing for lead generation .

A few of the ways to gain considerable lead generation as an auto dealer using text marketing includes:

–          Freebies: giving a freebie away in exchange for a mobile opt-in is common among auto dealers. There are tons of ideas for the freebie, and keep in mind the better the offer the more people that will respond and take advantage of what is being offered to them.

–          Test Drive Incentives: Auto dealers across the country are offering gifts in exchange for test droves. These gifts are pretty amazing, ranging from holiday dinners to electronics, gift cards and more. Simply text your number to a short code to take advantage of this offer. Customers love this one and will opt-in for your offers.

–          Car Buying Incentives: Using creativity can help you excels in building a marketing list as an auto dealer. You can use this form of communication to noted customers of special deals, offers and incentives that may convince them to make the purchase when the offer is right.

Get that List Now

There are tons and tons of ways that auto dealers can use text marketing to benefit their company and gain more names to their marketing list. The above ideas are only a handful of the many ways to build that incredible list that you want and need for successful auto dealership ownership.

Once you have built lead generation and have a great list, making more customers and ensuring the profit is right will come easily. You will be able to market and send offers to those who have opted-in, helping you sell those cars with very little work required.

Text marketing has taken a turn for the better over the past several years, and it is a good idea that your auto dealership get in on the fun, too.  Start building your list using the ideas above as well as your own thoughts and creativity. There are so many ways for you to build that list, so why miss out on reaching all of the people that you can reach? Text marketing is fun, affordable and easy and it is something that can benefit nay auto dealer in so many wonderful ways. Don’t miss out on the chance to reach the audience that you deserve.

2 Comments + Add Comment

  • Text marketing really helps to generate more leads for any business. You have nicely described the importance of text marketing for lead generation in your post. Thanks for sharing such an interesting marketing tips with us.

  • Text marketing on social media sites, websites, blogs, email campaigns can help us generate maximum auto leads within a short span of time. This post is a thoughtful one.