Text Marketing / SMS Marketing Blog

Please take some time to dive into our text marketing blog. Our intent is to help develop and expand your knowledge of text message marketing, it's best practices, and engage you in conversation. If at any point in time, you would like more information on any of these blog topics, please contact us. We'd love to hear from you!

These 3 Features Enhance the Quality of Your SMS Subscribers

These 3 Features Enhance the Quality of Your SMS Subscribers

Want to increase the qualification of each subscriber, and prevent any unwanted numbers from receiving messages or even joining your [...]

Jan 17, 2017
4 Often Overlooked Text Message Marketing Best Practices

4 Often Overlooked Text Message Marketing Best Practices

Our rapidly advancing digital world forces marketing managers to step up their strategy. If you’ve been exposed to text marketing in the [...]

Jan 13, 2017
Here's How Podcast Personalities Use Text to Download

Here's How Podcast Personalities Use Text to Download

Text marketing isn’t just for those selling a product or service. If you operate in the digital space, have a decent [...]

Jan 5, 2017
How One Text Can Create an Influx of New Clientele

How One Text Can Create an Influx of New Clientele

Let’s pretend you own a local hair salon. Business is decent; you aren’t complaining. But, as more pop up salons [...]

Dec 21, 2016
New Year, New Marketing: 4 Must Have Strategies for 2017

New Year, New Marketing: 4 Must Have Strategies for 2017

When it comes to marketing, 2017 is destined to be a red letter year. Here’s four strategies that we’ve got our [...]

Dec 15, 2016
How to Insert a GIF in Your Text Message Campaign

How to Insert a GIF in Your Text Message Campaign

If you’ve been with us for a while, you know the awesome-ness we refer to as MMS. Picture messaging is [...]

Dec 14, 2016
How Text Marketing Exponentially Increases Customer Value

How Text Marketing Exponentially Increases Customer Value

From a marketing perspective, if you’re not providing value to your subscribers, and even customers in general, they won’t engage [...]

Dec 12, 2016
Don't Make These SMS Mistakes Right Before the Holidays

Don't Make These SMS Mistakes Right Before the Holidays

It’s the most wonderful time of year; that’s one thing we can all agree on. But, if you try to [...]

Dec 3, 2016
It's the Most Wonderful Time of the Year! 31 Holiday Shopping Statistics

It's the Most Wonderful Time of the Year! 31 Holiday Shopping Statistics

Tis the season for shopping, savings, and celebration. As a marketer, this is potentially your biggest and busiest time of [...]

Nov 30, 2016
Ten Minutes to Text Marketing List Growth

Ten Minutes to Text Marketing List Growth

If your text marketing list isn’t consistently growing, you’re missing out on huge opportunity. Even if you have thousands of [...]

Nov 29, 2016
One Crucial Thing Text Marketing Requires

One Crucial Thing Text Marketing Requires

You must, above all else, know your customers. If you don’t understand your customers and what they want, your list won’t [...]

Nov 23, 2016
Importance of Consistency in Offer Development

Importance of Consistency in Offer Development

With any marketing technique, consistency is always key. If your offers are sporadic, and don’t follow an anticipated promotional flow, [...]

Nov 21, 2016
Here's Why You Shouldn't Worry About Opt Outs

Here's Why You Shouldn't Worry About Opt Outs

You probably read that title and thought, “Wait … shouldn’t I pay attention to opt out rate?” And the answer to [...]

Nov 18, 2016
How to Provide Excellent Customer Service This Holiday Season

How to Provide Excellent Customer Service This Holiday Season

For small business owners, the holidays can be a “make or break it” time of year. Some companies go overboard with [...]

Nov 14, 2016
This is Exactly Why Retail Stores Love Text Marketing

This is Exactly Why Retail Stores Love Text Marketing

It’s all about the promo. Text marketing draws attention to the offer. It’s not about having long, drawn out conversations with [...]

Nov 9, 2016
Back to the Basics: Why SMS Marketing is So Appealing

Back to the Basics: Why SMS Marketing is So Appealing

Compared to other marketing methods, what makes SMS so special? In general, it boasts an ROI that most marketers dream [...]

Nov 7, 2016
How to Fight Text Message Spam

How to Fight Text Message Spam

You’ve probably all experienced it. One new text notification from a random number you don’t recognize. This number can either [...]

Nov 2, 2016
How Text Marketing Can Grow Your Business in Less Than 24 Hours

How Text Marketing Can Grow Your Business in Less Than 24 Hours

Most small business owners shy away from digital marketing because they’re afraid of playing the “waiting game.” If you’re nodding [...]

Nov 1, 2016
Don't Miss These Basic List Growth Techniques

Don't Miss These Basic List Growth Techniques

No other marketing tool truly compares to text messaging. Knowing that over 90% of all text messages are read within [...]

Oct 31, 2016
Spice Up Your SMS Marketing Offers with These 3 Tips

Spice Up Your SMS Marketing Offers with These 3 Tips

With SMS marketing, you must make sure each campaign creates value. Failure to recognize this important concept will result in [...]

Oct 27, 2016
Top 3 SMS Marketing Features for Retail Stores

Top 3 SMS Marketing Features for Retail Stores

Next to restaurants, retail stores make up a good chunk of our customer population. We cater to brick and mortar [...]

Oct 26, 2016
Trick or Treat: 3 SMS Marketing Campaigns for Halloween

Trick or Treat: 3 SMS Marketing Campaigns for Halloween

Halloween is right around the corner. Make the most of this spooktacular season with 3 interactive SMS marketing campaign ideas. [...]

Oct 18, 2016
People Who Experience SMS Marketing List Growth Value This Concept

People Who Experience SMS Marketing List Growth Value This Concept

Give the people what they want. If you work in marketing, you understand the value of this concept. To deliver customer [...]

Oct 17, 2016
3 Marketing Tips for the Holiday Shopping Season

3 Marketing Tips for the Holiday Shopping Season

The gift giving season is right around the corner. Are you ready to welcome in droves of shoppers with open arms? [...]

Oct 14, 2016
Best SMS Campaigns for Small Town Mom and Pop Shops

Best SMS Campaigns for Small Town Mom and Pop Shops

Typically, local business owners want help marketing their establishment. They know it’s necessary; but at the same time, they don’t [...]

Oct 13, 2016
Our SMS Marketing Software Offers These 4 Benefits

Our SMS Marketing Software Offers These 4 Benefits

It’s not just about our feature loaded SMS marketing software. Actually, it’s much more than that. We support our customers in [...]

Oct 11, 2016
How to Encourage Above Average SMS Offer Redemption

How to Encourage Above Average SMS Offer Redemption

What makes SMS marketing a go to method? This is an easy question with an awesome answer. The SMS open [...]

Oct 10, 2016
Increase Engagement with

Increase Engagement with "Choose Your Ending" Campaign Idea

Sick of the same old, same old? Want to send out a text campaign that really packs a powerful punch? Give [...]

Oct 7, 2016
Quick Texting Hacks That Have a Dramatic Impact on List Engagement

Quick Texting Hacks That Have a Dramatic Impact on List Engagement

These quick tips will increase subscriber engagement and encourage offer redemption. Sometimes, one little tweak can greatly enhance list participation. [...]

Oct 4, 2016
First Steps After Becoming an SMS Customer

First Steps After Becoming an SMS Customer

You just signed up for our awesome text marketing service. Now what? Start by checking your textword availability. Although this might [...]

Oct 3, 2016
Text Marketing Offers Undeniable Benefits

Text Marketing Offers Undeniable Benefits

It’s not just about sending a text message. It’s about creating a consistent brand theme. After a while, you want [...]

Sep 29, 2016
How Small Business Owners Keep Their SMS Strategy Simple

How Small Business Owners Keep Their SMS Strategy Simple

You’re a small business owner. You pride yourself on developing unique relationships with local customers, and making sure your product [...]

Sep 28, 2016
With SMS Marketing, It's Not Just About the Text

With SMS Marketing, It's Not Just About the Text

Most think that SMS marketing consists of just one thing: the actual text. Although this is part of the equation, [...]

Sep 26, 2016
Yes or No: Does Text Marketing Apply in this Situation?

Yes or No: Does Text Marketing Apply in this Situation?

Although we’re huge fans of text messaging (that goes without saying,) this is still a permission based marketing method. You can’t [...]

Sep 22, 2016
Use Text Messages to Build Digital Authority for Your Blog

Use Text Messages to Build Digital Authority for Your Blog

You’re a digital influencer, and the social realm seems packed. You try to syndicate content across all platforms, but to [...]

Sep 21, 2016
4 Questions That Help You Fine Tune Your SMS Promos

4 Questions That Help You Fine Tune Your SMS Promos

You’re ready to send out your first campaign. Before you get too deep into offer development, ask yourself these 3 [...]

Sep 19, 2016